The Power of Celebrity
Once upon a utopian time, broadcasting a sport was just about that sport. Now? Not so much. Now it is increasingly becoming about celebrity. Our culture has been programmed by Hollywood to be celebrity obsessed. Since the first commercial films were produced early last century, the moguls running the studios understood that mass marketing of their “stars” made the sheep fans lineup at the movie houses. Moviegoers were programmed into thinking the lives of those they were seeing up there…