FYI: Your Job Search is a Content Marketing Exercise
How consumers make purchasing decisions has changed, and changed forever, been driven by a cute little algorithm introduced by Google named “Panda.” Panda requires websites to provide information that demonstrates the benefits of a product or a service. If they don’t, they get buried. If they try old school black hat tactics, they get killed. First rolled out in 2011, marketers had to adjust to the realization that they are no longer selling someone something. Instead, they are providing potential customers with…
