There is a secret most digital marketers try to keep to themselves. That is just how much data is available to the likes of us on individual audiences online, enabling us to micro-target populations to be influenced by whatever it is we are trying to peddle. The reason we keep it (mostly) to ourselves is, beyond the creep out factor, if the whole truth got out, the crackdown would be swift and as a result, less work for us. Talented…
Millions will tune in the Super Bowl on Sunday – but won’t be watching the game I reminded Leslie that the Super Bowl was tomorrow. Her response was, “Justin Timberlake right?” She’s never been a football fan, thinking the game slow and stupid, but she does like the halftime show – and after the CRTC overruled the commercial embargo, the awesome commercials. I used to be a football fan, but not being paid to be one any longer, combined with…
Like every NFL season, this year has brought amazing catches, incredible runs, and great defensive stands. But there was another kind of record hit this season: a destructive one, with an astounding 281 concussions from the NFL preseason until today, according to the league’s own aggregate statistics. That’s the most concussions since the NFL started keeping track six years ago. Enjoy the game on Sunday.
JK Rowling produced a world of magic and tolerance that changed a generation and weirdly she’s turning her back on all of that. When the author of the Harry Potter series revealed that Dumbledore was gay in 2007, she didn’t write it into the books. And she didn’t put it into the movies. But she did act astonished at the idea that everybody hadn’t already realised that Dumbledore was gay. I didn’t know, to be honest. I always thought he and Minerva McGonigal…
The first time I wrote about this obviously offensive logo was in 1998 – and no, I can’t find it dammit! Regardless, it was a hot button issue back then and twenty years later, the Chief Wahoo logo is finally being removed from the Cleveland Indians’ uniform next year. Not this year. Next year. Why a whole year? Because the Indians organization are looking forward to being talked about for a full year debating this undebatable issue. Used in various expressions…
def. Moral Relativism (or Ethical Relativism): The position that moral or ethical propositions do not reflect objective and/or universal moral truths, but instead make claims relative to social, cultural, historical or personal circumstances. The reason for this lofty-sounding philosophical gobbledygook is due to this chart that was released by Gallup today measuring the satisfaction with the moral and ethical climate in the United States. The red line indicates that Republicans are now more satisfied with the “moral and ethical climate” of the…
It’s a common scenario: You drop into the local coffee shop and having a few extra minutes on your hands, you pull out your phone or your laptop and fire it up. Then the next thing you do is look for the free WiFi, and then you… should stop! Unless of course, you feel like sharing everything you have on your computer or phone with a hacker that is. Then, knock yourself out. Wi-Fi hotspots are seemingly everywhere now and…
Every year it’s the same thing, except every year it gets harder it seems. If you have a 15′ ceiling in your house, Leslie believes that means we should have a 15′ tree. This one though – it almost killed us. But worth it in the end, I guess….