Donald Trump – The Marketer-in-Chief
As a marketing guy, I can’t help but apply that lens when observing the shitstorm that is sweeping our southern neighbours, and that is the presidential campaign of Donald Trump. While everyone is trying to figure how it is possible that a disastrously spray-tanned xenophobic, misogynistic racist is leading the GOP field, it’s pretty obvious why. It’s all about marketing. More specifically, Trump is a direct reaction to a remarkably effective, all-encompassing branding strategy run by the Republican party for…