SEO Audits Only Work with C-Suite Buy-in

SEO Audits Only Work with C-Suite Buy-in

The first step in any content marketing strategy is seeing where a site is at SEO-wise. Consider this: A proactive business person, wants to stay on top of their business, their competition, their customers and leads. So, they go out and hire an SEO consultant or company and have them go over the company’s complete online presence. They are given access to Google analytics, and any Adwords campaigns. They are allowed to peek under the hood of the blog, keyword…

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FYI: Your Job Search is a Content Marketing Exercise

FYI: Your Job Search is a Content Marketing Exercise

How consumers make purchasing decisions has changed, and changed forever, been driven by a cute little algorithm introduced by Google named “Panda.” Panda requires websites to provide information that demonstrates the benefits of a product or a service. If they don’t, they get buried. If they try old school black hat tactics, they get killed. First rolled out in 2011, marketers had to adjust to the realization that they are no longer selling someone something. Instead, they are providing potential customers with…

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Shades of the Great One

Shades of the Great One

It’s been a long time since hockey was a “must see” sport, probably about 20 years or so. Way back near the end of last century, Wayne Gretzky was still at the top of his game, he was named the league’s MVP for the 9th and final time, and on any given night he could and would amaze like no others ever had. Even the fringiest of fans would tune in Sportscenter specifically to see what No. 99 had done…

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The Worst “Best Team Ever”

The Worst “Best Team Ever”

There is no team in sports today more universally reviled than the Miami Heat. The Yankees, the Lakers and Dallas Cowboys combined look like pikers compared to these slacker millionaires. Hailed by many as unbeatable before the first tipoff, now their 10-8 record has most NBA fans laughing out loud. Losers of four out of their last six and only one victory against a plus-.500 team all season long, they are remarkable in one way and one way only: They…

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Time to Prepare

Time to Prepare

If you haven’t been following the antics of Glenn Beck these days, here’s the CliffsNotes version: America, as you know it, is about to come to an end. The apocalypse is upon us and the government, the financial system and the military are about to fall. There will be food riots, starvation, anarchy and pestilence because that’s what the liberals, (who are all really just heathen communists), want to happen! Why? Because the collapse of capitalism will allow them to…

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The Second Act

The Second Act

According to no greater an authority than Mark Twain, in life, there are no second acts. He didn’t see Michael Vick on Monday Night Football. The first time he touched the football from scrimmage, Vick dropped back in the pocket and with his foot on the three-yard line, he launched it 65 yards in the air to a startled DeSean Jackson who was so open he ran it into the end zone backwards. The play went eighty-eight yards and took…

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The Perfect Metaphor

The Perfect Metaphor

“American exceptionalism” doesn’t seem to be what it used to be anymore does it? The place is a mess. No confidence with folks running around with their collective tails between their legs. Millions have been unemployed literally for years, and the political wave they just sent to Washington is ready to cut the strings on their safety net and any and all of their benefits. America the brave? No so much anymore. People are scared of everything – liberals, communists,…

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He’s No. 2!

He’s No. 2!

In May of 2005, or exactly five years and five months ago, a little-known Senator from Illinois named Barack Obama passed his first ever piece of federal legislation, the “Secure America and Orderly Immigration Act” co-sponsored by a certain Senator John McCain. Things have changed a wee bit since then, but one thing has remained the same. Since then, or for the past 281 weeks, Tiger Woods has been ranked the No.1 golfer in the world. Until this past Monday….

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Play Nice Everybody

Play Nice Everybody

What’s the biggest story in sports right now? The NHL season kicked off and the hottest team in hockey is the Toronto Maple Leafs – but that’s not it. The MLB post-season is in full flight yet the Yankees-Rangers ALCS game was out-rated by a lame 30-3 blowout MNF matchup between the Jags and the Titans. So that ain’t it either. Golf is in it’s Fall Series, which is for all the also-rans trying to get into the Top 125…

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Major League Boredom

Major League Boredom

If you weren’t aware – and the chances this year that you weren’t are pretty good – the most recent Major League Baseball season has come to an end. All season long local and national TV ratings were brutal. Worse still was the attendance. In the past three seasons, butts in seats have seen a seven percent plunge meaning 5.5 million fewer folks were taking in the games. Now it’s post-season time when everyone’s interest in baseball is supposed to…

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