SEO Audits Only Work with C-Suite Buy-in
The first step in any content marketing strategy is seeing where a site is at SEO-wise. Consider this: A proactive business person, wants to stay on top of their business, their competition, their customers and leads. So, they go out and hire an SEO consultant or company and have them go over the company’s complete online presence. They are given access to Google analytics, and any Adwords campaigns. They are allowed to peek under the hood of the blog, keyword…